Navigation Guide, Advertising Universes Aligning
2010-02-01
Navigation Guide, Advertising Universes Aligning
By Craig Kuhl, Contributing Editor
CedMagazine.com - February 01, 2010
But business model and deep-seated tradition issues remain
The two separate worlds of advanced navigation systems and advertising are gradually aligning. And though not exactly at light speed, there are growing signs of a much-anticipated convergence. Google has proven that search with targeted advertising is a very, very powerful combination.
The emergence of intelligent data, psychographics and deep-dive demographics as methods of determining viewing habits and behavior, coupled with the integration of advancing technologies into navigational guides – including whiz-bang graphics – is driving fundamental shifts in the traditional worlds of guides and advertising.
At the core of the shift is the lucrative advertising market of TV, PCs and mobile devices – the three-screen effect – and the advertising interaction among those screens. Not to mention the branding possibilities.
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