TORONTO (Reuters) – Canada’s Shaw Communications Inc (SJRb.TO) announced a voice-controlled television product on Wednesday that it hopes will help it stem years of market share losses to western Canadian telecom rival Telus Corp (T.TO).
The product, named BlueSky TV, is available in Calgary and will expand to other markets in coming months, Shaw said in a statement.
The product is powered by Comcast Corp’s (CMCSA.O) X1 technology, which is making its first foray outside of the United States.
Fellow cable company Rogers Communications Inc (RCIb.TO), a major television provider in eastern Canada, said in December that it had scrapped development of its own internet-based television platform in favor of X1, which it does not expect to introduce until 2018