Launches 4K TV and 4K set top box; will broadcast over 100 live sporting events in 4K including every 2016 Toronto Blue Jays™ home game and over 20 marquee NHL games
Introduces Rogers IgniteTMGigabit Internet for the best 4K streaming experience to entire cable footprint in 2016
Partners with Netflix to deliver premium 4K streaming experience and secures over 100 hours of 4K content on shomi™
TORONTO, Oct. 5, 2015 /PRNewswire/ – Rogers today announced it is bringing customers the next big thing in home entertainment with the launch of 4K ready gigabit internet speeds, a new 4K set top box, Rogers 4K TV and the world’s largest commitment to live broadcasting in 4K with HDR.
Customers will enjoy live 4K TV broadcasts – four times the pixels of HD for higher resolution and improved motion video. Rogers will also introduce high dynamic range (HDR) – a leading edge technology that produces real-life images with richer colour saturation, contrast and resolution – in April 2016 for the Blue Jays home opener.
“4K TV sets have been in the market for some time and 40 per cent of all TV sales are likely to be 4K this holiday season. However, until now live TV broadcasts in 4K have been few and far between and customers have not been able to get 4K set top boxes,” said Guy Laurence, President and CEO, Rogers Communications. “We are solving both problems in one go with the world’s largest commitment to 4K broadcasting and a new 4K set top box for customers that will allow customers to see sports and entertainment in the highest resolution and with the fastest internet speeds. 4K gets you closer to the action than the linesman and first base coach, and HDR brings those images to life with intense colour and contrast.”